PUBLICATIONS

Here are all the courses I published so far, if you’d like to be notified when a new course is release, just let  me know by using this Notify me feature.

Analyzing Your Marketing Performance

Discover how to analyze your marketing performance using Microsoft Excel More

Analyzing Your Marketing Performance

Discover how to analyze your marketing performance using Microsoft Excel. Instructor Rudolph Rosenberg begins with an overview of the typical marketing cycle, and shows how to evaluate marketing’s business contribution. He then demonstrates how to evaluate the performance of various marketing channels, including events, email marketing, paid ads, social media marketing, content marketing, and website marketing, using data from your day-to-day tools such as Google Analytics. Finally, Rudolph shows how to improve your marketing performance using the natural selection process, by comparing marketing activities amongst themselves, and measuring performance over time.

Analyzing Your Sales Pipeline

Enhance your sales pipeline and bolster business performance using Excel and Salesforce More

Analyzing Your Sales Pipeline

Enhance your sales pipeline and bolster business performance using Excel and Salesforce. In this course, follow along with Rudolph Rosenberg as he shows how to analyze your sales performance using these powerful tools. Rudolph begins with an overview of the sales cycle and the sales pipeline, including what information to extract from Salesforce, and how to do it. Next, he covers the key angles to analyzing sales performance, and explains how to create both qualitative and quantitative reports. Finally, he shows how to conduct effective pipeline reviews for you and your team.

Bootstrapping Your Business

Bootstrap your business. Learn how to launch, manage, grow, and exit a business without taking on significant outside funding. More

Bootstrapping Your Business

Bootstrapping—launching and managing a business that is primarily self-funded—is a popular but difficult entrepreneurial endeavor. Author and entrepreneur Rudolph Rosenberg shows entrepreneurs how to bootstrap a business via solid planning and rigorous attention to all aspects of the venture.

He shows why beginning with the end is important: framing the venture by anticipating your exit strategy. He explores key resource-planning factors as well as the competencies and considerations required to fund and grow a bootstrapped business. The course then details how to manage the startup and evaluate it realistically to determine whether to stay the course or pull the plug. Finally, viewers will learn how to validate the business-plan assumptions effectively to determine viability and growth trajectory.

Raising Startup Capital

Discover how to raise money for your startup business by understanding the four big sources of capital, and learn the best ways to market your project. More

Raising Startup Capital

Entrepreneurs need capital to achieve their business goals and meet significant milestones, whether they’re launching a new product, acquiring key customers, or reaching a revenue goal.

In this course, author and entrepreneur Rudolph Rosenberg provides an overview of the main avenues to raising capital (such as crowdfunding, angel investors, venture capital, and more), identifies the key stakeholders, and shows the best ways to market your project and ask for funding.

Making Business Projections

Analyze past performance data and get a realistic picture of your company’s future performance using Microsoft Excel. More

Making Business Projections

Estimating future financial performance plays a big part in the life of start-ups and corporations large and small. By looking ahead, companies can proactively manage changes. Start-ups can use projections to build business plans and raise capital.

This course is about making those financial projections: not by predicting the future, but by learning from past performance.

Rudolph Rosenberg shares the techniques used by financial planning professionals to build robust financial projections using Microsoft Excel. He shows how to combine two approaches—bottom up and top down—into a well-rounded projection that will help you analyze revenue and expenses, anticipate changes, and incorporate company goals in a realistic picture of your company’s future.

Introduction to Business Performance Analysis:

Learn about the high-level concepts of business performance analysis, and find out how to make informed decisions about the financial future of your company. More

Introduction to Business Performance Analysis

The goal of business performance analysis is to identify improvement opportunities, understand their root causes, and take action. These opportunities can come in many forms. They can be performance issues or areas of the business that perform extremely well and can be leveraged even further. This course, the first in our Financial Analysis series, introduces you to key concepts of business performance analysis.

Author Rudolph Rosenberg focuses on the analysis of the profit and loss (the P&L) statement and on the key dynamics you need to understand in order to interpret the performance of your business. Understanding this data will help you make informed decisions that benefit your company in the long run.

Get started now with this quick primer. When you’re ready for the next steps, check out Financial Analysis: Analyzing the Top Line with Excel and Financial Analysis: Analyzing the Bottom Line with Excel.

Analyze the Top Line with Excel

Learn how to analyze the top line (aka revenue) for your company and identify areas of under- or overperformance with Excel. More

Analyze the Top Line with Excel

Learn how to analyze the top line (or revenue) of your company and identify areas of under- or overperformance with Excel.

Author Rudolph Rosenberg explores essential financial concepts that are necessary to understanding your company’s revenue data. Then he introduces the tools and techniques you can use in Excel, including PivotTables and the invaluable SUMIF function, to prepare and analyze the data you have available. Plus, learn how to analyze your customer base, determine revenue per product, and identify upsell opportunities.

Rudolph will also show how to make sure you’re treating your data fairly, by considering the impact of seasonality, recurrent vs. one-off business, and interdependencies.

Analyze the Bottom Line with Excel

Learn how to analyze the bottom line (or profitability) of your company, by analyzing your gross margin and operating expenses with Excel. More

Analyze the Bottom Line with Excel

Learn how to analyze the bottom line (or profitability) of your company and identify areas of under- or overperformance with Excel.

Rudolph Rosenberg, author of the Financial Analysis series, shows how to use the data your company generates every day to break down your gross margin and operating expenses. He introduces the tools and techniques you can use in Excel to prepare and analyze that data, including PivotTables and the invaluable SUMIF function.

Plus, you’ll learn to identify and analyze sales and marketing spending, staff expenditures, and productivity separately, so you can get a really clear picture of your data from multiple angles.

Making Investment Decisions

Learn how to evaluate investments, assess risk, calculate a rate of return, and identify good professional and personal investment opportunities—no finance background required. More

Making Investment Decisions

Making investment decisions is something we do every single day, sometimes without even realizing it. When we think about investing, we think about “big money” and long-term commitments. But at the core of it, investing is nothing more than spending money and expecting a good return on it.

This course teaches the net present value (NPV) methodology, an investment evaluation formula used by countless publicly traded companies and financial analysts, in a way that makes it accessible and applicable to you—no finance background required. Rudolph Rosenberg explains what investments are, how they are measured, and what makes a good investment. Then he explores the NPV formula in depth, showing you how to evaluate your cash flows, choose a rate of return, and assess the risk of a particular investment. This all culminates in a look at how the principles of investment apply to three real-life scenarios that any individual or company might encounter.

Reading Financial reports

Learn how to read income statements, cash flow statements, and balance sheets and assess the financial health of your business and your competition. More

Reading Financial reports

A wealth of information is available to you if you know how to read financial documents. Being able to glean information from an income statement, a cash flow statement, or a balance sheet can give you an edge in understanding not only your own business but also your competition.

In this course, Rudolph Rosenberg, a finance expert, takes you through the steps of making sense of what is contained in financial reports and how to read them. You’ll also learn how they fit together to give you a view of a company’s situation.

I will notify you as soon as a new course is available.

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